how to do a website seo audit

How to do a website SEO audit on your own


Let’s admit it: SEO is challenging for most online businesses. But did you know you can benefit from a free SEO audit right now?

You are not here by mistake. Do you feel that something is not quite right with the website you’re putting so much time and effort into? You want to increase the numbers in your Google Analytics and that’s what we do, too, day in, day out. We change statistics by using digital marketing techniques!

You are here because you want to attract more visitors to your website, aren’t you?

That’s right!  You can never have ‘too many visitors’! I have never heard anyone complain about the huge number of visitors or customers they’ve got. The visitors you deserve are out there, looking for a product like yours or for the information you provide right this very moment. But someone else has been doing a better job than you have, thus taking your place in most Google searches. Now it’s the time to fight and take your place back on the local market and also make your brand known on the online market! Now it’s the time for a complete SEO audit!  

What is the purpose of an SEO audit?

To put it short, performing an SEO audit reveals how friendly your website is with the Google bots. The reason you should have one immediately is to make sure that you do the best you can to befriend to the Google crawlers and their algorithms in order to be rewarded with the best placement when someone searches for your keywords. And, believe me, you want to rank organically so far as possible, instead of spending big bucks for a better placement using techniques as SEM – Search Engine Marketing.

After an SEO audit, you will see the problem areas that need to be addressed as soon as possible, such as content (keywords, titles, meta description, image names, and ALT tags), indexing (page load speed, code validation, broken links), and linking (backlinks or inbound links).  

Don’t be intimidated! There are plenty of helpful tools and we will look at them in the following section.

How to do an SEO audit?

Have you searched for your website lately? Well, without realizing it, by simply searching for your own website on Google, you are performing an SEO audit.

But wait a minute! Who would search for their own website on Google? Someone who really cares about it. And that someone is YOU! Nevertheless, this only points to an underlying concern or unrest. You are afraid of your competition, and you should be! Because this fear will force you to do the best SEO audit for your website right now.

A free SEO audit can be obtained very fast and you can do it yourself!

Most online tools designed for a free SEO audit will only ask for your website’s address. Enter it in the box provided and at the press of a button, numbers will start to show up.

Here is our suggestion list of 5 free SEO audit tools you should try:

seo audit tools
  1. SEOptimer.com – fast and easy-to-read report, very colorful, with lots of graphics. You get a birds-eye-view of your website.
  2. sitechecker.pro – this free tool provides quite a complex report. The information is presented in a nice and clean layout, with your errors well highlighted.
  3. tools.neilpatel.com – this one is a free SEO analyzer from the SEO expert Neil Patel. It provides a very good free SEO audit that ends with a few recommendations (high, medium and low priority).
  4. seomator.com – another useful tool that sums up a fairly detailed report of your website, with very clean graphics that summarizes all the improvable issues at the end.
  5. woorank.com – it reviews your website on the spot and displays a very informative report with the major problems highlighted in red. This website provides many more features that you can access with a free trial, for a more in-depth SEO audit.

Pros: These online SEO audit tools will reveal any errors that must be fixed in order to benefit more from the crawling space allotted to your website.

Cons: Every tool will give you a different SEO score. While every tool evaluates the same parameters, the results may differ. That is why we recommend them only to get a big picture of your website’s SEO status. Although the more mistakes revealed, the more improvements you can make towards a better SEO score.

Secondly, it will take a lot of your valuable time to fix the errors found by these tools and most require the help of an SEO expert.

For a more in-depth analysis though, you want to use some paid online SEO audit tools and software.

Good news: these tools not only run an x-ray scan on your website but on your competitor’s, too. You can check how your competitors are doing and compare your free SEO audits with theirs. After all, digital marketing is just about the numbers.

Of course, for a more complex SEO evaluation, you have to hire a company specialized in digital marketing or pay for a SEO audit tool. I will just mention some of the best, not necessarily in this order:

  • Moz’s Pro Tools – moz.com
  • SERanking.com
  • SEObility.net
  • elitesiteoptimizer.com
  • Ahrefs.com
  • Screaming Frog’s SEO Spider

Keep in mind that SEO is more like a backstage work that makes sure that YOUR on-stage show reaches the largest audience. Your product(s) and services are the main actors. Your focus should be on the quality of the products and services that you provide.

Building an SEO-friendly website takes a lot of time, too. If you really want to take SEO seriously, you should let the digital marketing experts handle this side of your business from now on. Why not try this approach for a year and see for yourself if it’s worth it or not?

How long does an SEO audit take?

time to make an seo audit

As you could read above, you can get a SEO evaluation in minutes. However, expect it to be superficial and maybe a little bit too technical. You will probably not understand half of the things you have to do.

Online marketing professionals can get a full SEO audit in a few minutes, too. But their reports go in much more depth and look into things that a free tool will never do. Most SEO companies pay a lot of money on SEO audit tools and they can analyze your website in minutes. But it is the highly specialized work involved in solving the issues identified by an SEO audit that requires a lot of time. The more complex a website, the more time it will take. After all, statistics don’t change overnight.

How much does an SEO audit cost?

As I’ve said before, online SEO tools allow you to assess your website for free. They cover the basics, and with some programming skills, you can solve most of the issues on your own.

A full SEO audit for your website may cost you some money. Again, it depends on its complexity and on the number of issues found. What is the point in paying for an SEO audit if you are never going to act on it? Include the cost of an SEO evaluation in your annual marketing budget and look for a company specialized in digital marketing today. It will take many burdens off your shoulders and will change your statistics, your Google ranking, and your incomes!

Do you need a full SEO audit for your website? Contact us today!

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3 Comments. Leave new

  • Margeret Zupan
    July 24, 2019 7:19 am

    Really informative, thanks for sharing this!

    Reply
  • I am constantly searching online for ideas that can facilitate me. Thanks!

    Reply
  • I’m impressed, I must say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

    Reply

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